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To sponsor something is to support an event, activity,
person, or organization financially or through the provision of
products or services.
A sponsor is the individual or
group that provides the support, similar to a benefactor.
Sponsorship typically benefits both the recipient (by
providing material benefits) as well as the sponsor (as a marketing
tool that enhances the sponsor's public
image and provides access to a wider
Sponsorship may be an arrangement to exchange advertising for
the responsibility of funding a popular event or entity. For
example, a corporate
entity may provide equipment for a famous athlete or sports team
in exchange for brand
The sponsor earns popularity this way while the
sponsored can save on cost. This type of sponsorship,
known as cause-related,
is prominent in the sports, arts, media and charity sectors.